MARKETING YOUR CONTENT.
Marketing dos and don'ts for new onlyfans creators
STARTING ONLYFANS GUIDE
4/14/20254 min read
The 4 P's of marketing are product, price, promotion, and place.
Product: This encompasses more than just your content; it includes the character of the product itself.
Quality, packaging, brand, and design are all integral aspects. When someone buys your video, it's not just any video; it's your video, and that tells a story.
Is your pussy polished and ready? Like you're expecting a hot date tonight, or does it appear unkempt, as if it hasn't been groomed in weeks?
As mentioned, it's not just a video; it's a representation of the quality and type of products you offer.
Even if it's an off day and your content isn't up to its usual standards, a mediocre result can still negatively impact how people perceive your products.
For first-time buyers, an unkempt pussy might set the expectation that this is your content's typical quality. Potentially discouraging future purchases. Repeat buyers may recognize an off day but could be more hesitant to purchase again.
Don't let a bad day ruin your product. Ensure each piece of content accurately represents the quality you consistently deliver.
Price: This is more than just a number on your product—it's about value perception.
Whether it's the retail price or a sale price, it’s crucial that buyers feel they are getting their money's worth. Many buyers feel shortchanged because of the abundance of low-quality content on platforms like OnlyFans.
Most creators make less than $200 a month because their product doesn't stand out. Being delusional and lazy are the dynamic duo of failure on OnlyFans.
Promotion: Often considered the least enjoyable aspect of OnlyFans, promotion is crucial. It includes all forms of communication aimed at selling your product, such as advertising, emails, DMs, reels, shorts, phone calls, and texts.
Effective promotion can sell more poor-quality products than ineffective promotion can sell good products. You can have the most appealing content, but it won't matter if you're not effective at promoting it.
OnlyFans provides limited promotion tools, lacking even a basic search function for discovery.
To succeed, you have to be your own cheerleader, promoting your content daily. A weekly schedule can help manage this task effectively. Think of promotion as the hard work you put in today for rewards tomorrow.
Place: This refers to where the product is sold and how it's acquired by the customer.
For OnlyFans creators, this is straightforward—your platform is OnlyFans. If you're interested in selling additional items like clothing or accessories, you'll need to explore other platforms since OnlyFans restricts these activities. If you need help setting this up, feel free to reach out.
Now that you understand the 4 P's of marketing, let's dive into more specific strategies:
Customer Research: Understanding your customers is crucial. Knowing their general profile allows you to tailor your products to their desires even before they express them.
Ensure your product delivers on its promises—if a buyer expects specific content and receives something different, dissatisfaction is likely.
Understanding Adult Content: This type of content is psychologically driven by factors like fetishes and kinks, which often involve an addiction aspect.
Consuming specific content can become a regular part of daily life, similar to drinking coffee. We're not here to judge; like Starbucks, we're here to profit. The better you understand your customer, the easier it is to sell to them.
Social Media Marketing: Promoting SFW (safe-for-work) content is essential for marketing your NSFW (not-safe-for-work) content without risking your social media accounts.
Platforms like Instagram, X (formerly Twitter), TikTok, Threads, Facebook, and Reddit are key places to advertise daily. The time you invest in promoting SFW content translates to converting more views into paid subscribers.
Choosing Your Product: Focus on niches you enjoy or don't mind doing. If you enjoy specific themes or activities, concentrate on those.
Remember, a niche often involves a fetish or kink, which can be addictive, so they will actively seek it out. Your social media should reflect your niche to attract the right audience.
Converting Free Users to Paying Customers: This involves leveraging the addictive nature of certain content.
While some creators believe attractiveness alone is enough, the top earners on OnlyFans often succeed because they work hard to promote themselves, not just relying on looks.
The internet is full of young, attractive individuals lacking marketing, sales, branding, photography, videography, and editing skills.
These individuals often have short-lived careers as online content creators. Many fail to generate significant income because they don't put in the necessary effort or rely heavily on management companies. Which take a large share of earnings. For example, from a $100,000 yearly income:
OnlyFans takes $20,000
The management company takes $40,000
Taxes take at least $10,000
This leaves only $30,000 for the creator because they did not take the time to learn the necessary skills to manage their business effectively.
Don't fall into this trap. By working hard and learning the ins and outs of the industry, you can maximize your earnings and minimize unnecessary expenses.
Additionally, you can explore ways to reduce your tax burden by understanding what expenses you can write off. Heres a blog on taxes.
The key to converting free viewers to paying customers is straightforward: provide what they want at a reasonable price.
There’s no mystery to selling your content. Focus on producing high-quality content, marketing it effectively to the right audience, and pricing it competitively.
Heres some E-Books that you might find helpful.